TIWA SAVAGE’S NEW SINGLE, “49-99,” UNDER UMG & MOTOWN IS OUT!!

September 13, 2019 – Los Angeles, CA / Lagos – Nigerian-born artist Tiwa Savage – widely regarded as the Queen of
Afrobeats – has released her new single, “49-99,” via Motown Records. Download / stream “49-99”
HERE   https://TiwaSavage.lnk.to/4999
Watch video here: https://www.youtube.com/watch?v=IOoNEi8BlgM
Since signing her deal international deal with Universal Music Group the explosive track will be her first release with
Motown Records who serves as her US label. Ethiopia Habtemariam, President of Motown Records and EVP of
Capitol Music Group, said, “We are beyond excited to work with Tiwa Savage, one of Africa’s most talented and
prolific singer-songwriters of this generation. Tiwa Savage has been at the forefront of creating music from the
continent that connects people from around the globe. It is Tiwa’s undeniable gifts, immense talent, work ethic and
resilience that has prepared her for this next chapter and we at Motown are proud to be support her on this
journey.”

Savage recently recorded “Keys to the Kingdom,” a song that she co-wrote for the soundtrack The Lion King: The
Gift after being hand-picked to do so by Beyoncé. 2018 was a remarkable year all-around for her. She was named
Best African Act at the MTV European Music Awards, making history as the first female to win the award. She was

handpicked by Coldplay’s Chris Martin to perform alongside Beyoncé, Ed Sheeran and JAY Z live at the Global
Citizen Festival to an 70,000 strong audience and millions across the globe.
Savage’s fearlessness in combining a unique fusion of Afrobeat, R&B, soul and pop paid off, earning her an
abundance of award nominations including four Channel O Music Video Awards nominations, five World Music
Award nominations, two Headies nominations, MTV Africa Music, BET & MOBO Award nominations and many more.
While utterly infectious, “49-99” makes a powerful statement about poverty. Tiwa Savage explains, “‘49-99’ is a
term coined from the hard life many Nigerians go through. A transit bus serves as a case study. It ought to have only
49 seated passengers, however due to poor economic conditions, we often have nearly twice that number of
passengers standing (99).”

The U.S. edition of Vogue hailed her as one of the Most Inspirational Women, in December 2018, British Vogue
singled her out as one of 10 women that are changing the face of music globally.
Born in Lagos, Nigeria, Savage first sang back-up vocals for the late George Michael, and later graduated from the
esteemed Berklee College of Music. After moving to Los Angeles, she racked up studio sessions with Frank Ocean,
Kenny “Babyface” Edmonds, Fantasia, and more.


Motivated by the lack of female superstars in her home country, she moved back to Nigeria and began focusing on
her own music. Savage earned critical acclaim with her debut album, Once Upon a Time. Her sophomore album,
R.E.D., and the EP Sugarcane – which included The Spellz-produced club hit “Ma lo” featuring Wizkid – followed in
2017. Essence and honoree Erykah Badu chose Savage to perform at their annual Black Women in Music  event
during Grammy week. Savage released a string of mega hits, including “Mr Lova Lova” ft Duncan Mighty, “Diet” and
“Tiwa’s Vibe.” Each claimed the No. 1 spot on charts across Africa, affirming her position as one of Afrobeats leading
artists.

Throughout her career, Savage has been active in her philanthropic endeavors, supporting youth engagement
organizations which  particularly highlight issues affecting young girls in Africa. Through her work with the MTV
series “Shuga,” Savage aims to share further knowledge of HIV/ AIDS prevention and awareness within the
continent. One of Africa’s most followed women on social media, she was the first African female to serve as an
ambassador for Pepsi. She has also represented Nike and other leading global brands.

Of “49-99”, Savage goes on to say, “The song encourages the young to put down the sense of inheritance and work
for what they desire in life, for a better tomorrow. We can’t sit on our old glories and expect things to change for
the better. ‘49-99’ also addresses some political leaders who, instead of focusing on the growth of a nation, are
there just for the money and having affairs with underage girls – while the citizenry is hustling hard to make a daily
living.”

Ezegozie Eze, General Manager of Universal Music Group Nigeria added, “As an authentic Nigerian artist, we are
thrilled to see Tiwa soar in this way. Her global partnership with Universal Music Group is another win for her hugely
successful career and for African artists as a whole”.
Savage tells her unique story in this video, filmed at Universal Music Group earlier this year.
Catch the Exclusive 44-99 Beats 1 release interview with Ebro Darden- apple.co/ebro at 9pm WAT.

You can listen, stream and download 44-99 here:


Song Link: https://TiwaSavage.lnk.to/TS4999
Video Link: https://TiwaSavage.lnk.to/4999Video

For more on Tiwa Savage, visit:
Facebook | Twitter | Instagram | YouTube

# # #

For Media Inquiries, Please Contact:

Ambrosia Healy
Capitol Music Group
Ambrosia.Healy@umusic.com
Jennie Boddy
Capitol Music Group
(212) 786 - 8636
Jennie.Boddy@umusic.com
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